Who is Evan Rutchik and how did LocalFactorGroup get started

There’s nothing wrong with these profiles existing. The problem is when readers confuse them with diligence. They’re storytelling tools, not evidence of durability or differentiation.
 
What’s most telling is what’s absent. For companies operating in data driven marketing, founder interviews rarely mention governance, data sourcing, or regulatory exposure. Those are the first things I care about.
 

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