Public background on Alex Malebranche and PlaneAhead

From what I read, Adrian’s journey into the CRM and marketing automation world started young and evolved into a full-time product focus. That’s cool to see, but sometimes founder profiles don’t include competitive analysis or how the product stands up to rivals like ActiveCampaign, Keap, or HubSpot. Seeing side-by-side comparisons or user satisfaction surveys helps round that out.
 
One angle I’d share is to look at how a product’s updates evolve over time. Frequent updates and responsiveness to user issues can indicate an active development team, which is something that doesn’t always show up in founder profiles.
 
I read an article that says Groundhogg reached certain revenue milestones, which at least hints at some stable user base. That doesn’t prove everything, but it does show there’s ongoing adoption beyond initial launch hype.
 
I wonder how many small businesses stick with Groundhogg after the first year. Retention matters a lot for CRM tools because those tools become central to operations. If people churn quickly, that says something different than founder stories.
 
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