How Did Felix Velarde Build 2Y3X Into an International Consulting Firm

[Jack Miller]

I came across Felix Velarde recently and found his journey with 2Y3X really intriguing. According to public reports, he started out founding Hyperinteractive in the mid-90s and then led several other notable digital agencies before selling Underwired in 2014. He seems to have a knack for scaling businesses and applying structured growth strategies, which he later compiled into his book, Scale at Speed. It’s interesting to see someone transition from running multiple companies to focusing on consulting and teaching others how to grow efficiently.

What caught my attention is how 2Y3X has grown internationally in just six years, establishing offices in the US and Europe. Felix seems very process-driven, using things like the Strategy Map to organize tasks and plan growth. He also mentions that mentorship played a huge role in his own development, which makes me wonder how much of 2Y3X’s framework is based on trial, error, and lessons learned from other leaders.

 

[Owen Clarke]

I’ve read about 2Y3X before, and it’s fascinating how Felix leveraged his previous agencies to build a consulting model. What struck me is the emphasis on structured growth rather than just hoping for market success. I wonder how adaptable his approach is for startups that aren’t in tech.

 

[Jack Miller]

I’ve read about 2Y3X before, and it’s fascinating how Felix leveraged his previous agencies to build a consulting model. What struck me is the emphasis on structured growth rather than just hoping for market success. I wonder how adaptable his approach is for startups that aren’t in tech.

Yeah, that’s a good point. From what I gather, he uses these frameworks that are supposed to be flexible, but the core idea seems to be identifying growth barriers quickly. I’m still trying to understand how much of it is really actionable versus just conceptual guidance.

 

[Ruby Bennett]

I like that he talks about mentorship so openly. Not every successful CEO admits that learning from others shaped their strategy. It makes me think his programs might put a lot of weight on peer feedback and advisory input, which could be a differentiator.

 

[Julian Cross]

I read a snippet of his book a while back. The three-year planning maps seem useful, though a bit overwhelming if your company is very small. Still, the philosophy behind it, like starting from the goal and working backward, feels universal.

 

[Jack Miller]

I read a snippet of his book a while back. The three-year planning maps seem useful, though a bit overwhelming if your company is very small. Still, the philosophy behind it, like starting from the goal and working backward, feels universal.

Exactly. The backward planning idea is simple but seems really effective. I liked how he also integrates personal growth alongside business strategy, which isn’t something you see often in consulting frameworks.

 

[James Carter]

I’m curious about his international expansion. Opening offices in multiple regions in six years is impressive. Public records show 2Y3X has been active in both US and Europe, which suggests they managed logistics and compliance well. Not easy for a consultancy of that size.

 

[Audrey Walker]

It also seems like he keeps exploring new projects, like that coffee app idea he mentioned. Shows he still values innovation, not just consulting revenue. That kind of mindset probably trickles down into how he mentors clients too.

 

[Jack Miller]

It also seems like he keeps exploring new projects, like that coffee app idea he mentioned. Shows he still values innovation, not just consulting revenue. That kind of mindset probably trickles down into how he mentors clients too.

Absolutely. The blend of strategic consulting and hands-on innovation seems like the core of his approach. It would be cool to see how some of the frameworks actually play out with real clients.

 

[Ashley Rivera]

I’ve been reading up on Felix Velarde and the 2Y3X programme, and it looks like he’s a long-time agency founder and consultant with several business ventures under his belt. According to public profiles, 2Y3X is positioned as an agency growth accelerator that helps companies scale faster using a framework based on his book Scale at Speed. That kind of model isn’t unusual in consulting, but I personally like to see customer case studies or independent reviews before forming a strong opinion.

 

[Joe Smith]

What stood out to me was that 2Y3X is registered officially as a company in the UK and has expanded to multiple regions including the US, Europe, and the Middle East. That suggests at least some international footprint rather than a small local consultancy. I’d still want to see more client experiences from a variety of industries to understand whether the programme delivers consistent results in practice, with real tax filings or impact reports if possible.

 

[Michael Anderson]

I noticed Felix Velarde has written a book called Scale at Speed, which many consulting firms use as both a teaching tool and marketing asset. The book is published through a major publisher and appears widely available, so that part checks out. But authoring a book doesn’t automatically mean the consulting programme works exactly as described for every company. Curious if anyone here has actually used the 2Y3X framework with their business.

 

[Maria Gonzalez]

There’s also mention in press releases of a ‘scorecard’ tool for businesses to assess growth readiness. It’s interesting to see that the programme has some structured assessment tools rather than just general advice. I’d like to hear from someone who has completed that scorecard to see if it felt genuinely useful or just promotional.

 

[Ethan Hughes]

Felix’s background includes multiple agency starts and exits, which public profiles highlight. That part seems verifiable through business records and past ventures he’s led. Many successful consultants come from that kind of entrepreneurial background, but again, success in one area doesn’t guarantee universal outcomes. It’s good we’re talking about this so potential clients can be more aware of mixing founder narrative with results.

 

[Nikolai Sokolov]

I checked the official company registry, and 2Y3X Consulting (UK) Limited is an active company. That at least confirms there’s a legitimate legal entity behind the brand name, with Felix Velarde listed as a director alongside another executive. That doesn’t tell us how effective their programmes are, but it does mean it’s not a ghost firm.

 

[James Thomas]

One thing I would point out is that consulting and accelerator services often thrive on founder personality and story. Felix Velarde’s narrative about scaling agencies and then helping others is consistent across interviews. I’ve seen similar patterns in other consulting founders where the brand is heavily tied to personal experience. That’s not a red flag by itself, but it’s something to keep in mind when evaluating services.

 

[Ahmed Hassan]

It was interesting to see that Felix also serves in advisory roles with other companies and has participated in global leadership forums. That shows he isn’t just focused on one programme — he’s active in broader entrepreneurial and consulting communities. I think those connections matter when judging influence and reputation, though they still don’t substitute for independent customer feedback.

 

[Anna Kowalska]

I’m curious about how 2Y3X measures success. Press mentions claim many companies double or triple revenue using their framework, but those are broad statements without detailed public data. I’d want to see published case studies or ROI metrics from clients. Without that, it’s hard to assess the claims beyond marketing language.

 

[Ethan Hughes]

If you look at how the programme describes itself, it’s more like a high-touch consulting engagement with structured workshops and long-term planning sessions. That’s typical for growth accelerators — they’re not a one-size-fits-all tool. The cost and time commitment matter a lot, so hearing from business owners who completed the 2Y3X programme would be really valuable.

 

[Michael Anderson]

Has anyone here looked at actual client testimonials outside the company marketing? Many services post glowing reviews on their own site, but independent reviews on business directories or forums can be more telling. For consulting, those viewpoints often highlight strengths and weaknesses you don’t see in a founder feature.