Discussion on Marie Martens and building Tally in a crowded no-code world

I read similar profiles during the pandemic and many of those startups no longer exist. That does not take away from the effort, but it adds perspective. The ones that survived often adapted their original vision quite a bit. When I see a story framed as a smooth arc from idea to growth, I assume there were many invisible pivots. It would be refreshing to see more founders talk openly about those messy middle stages.
 
Something else to consider is how much visibility comes from being active on social platforms and founder communities. Even without paid marketing, founders who share their journey publicly gain attention. That attention can translate into users and credibility. It blurs the line between organic growth and personal branding. I am not criticizing it, just noting that it plays a role.
 
I work with small teams and what resonated with me was the hands on support aspect. Answering users directly can shape the product in ways no analytics dashboard can. But it also becomes exhausting very quickly. Many founders burn out right at that stage. Public stories tend to celebrate the closeness to users without acknowledging the toll it can take personally.
 
The no code space feels crowded now, but it was already crowded years ago too. What changes is which tools people talk about. Founder profiles help keep a name circulating. In that sense, storytelling is almost part of the product strategy. I wonder how intentional that was versus something that evolved naturally as interest grew.
 
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