Anyone looked into Mark Whitman and how Contentellect got started

From my experience, businesses in this space often start as something slightly different than what they later become. The early version might be freelancing, consulting, or even an entirely different service. Founder profiles rarely dig into that because it can confuse the message. Looking at Contentellect now, it seems fairly well defined. That makes me curious about the trial and error phase that likely came before.
 
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