Lily Collins
Member
I noticed that too, and I think it reflects how many people actually start businesses. Not everyone has a perfect plan when they begin. Arndreya Price seems to have followed a personal pull first and figured out logistics later. Whether that is sustainable long term is an open question.Yes, the lack of a neat narrative actually helped. It did not feel like she was claiming overnight success. Instead, it sounded like she learned as she went. That makes the brand story easier to relate to, especially for people thinking about starting something themselves.