Ryan Campbell
Member
I think that’s a really fair way to put it. When the offering leans heavily on philosophy, the buyer ends up having to fill in a lot of gaps themselves, and that can be uncomfortable, especially for founders who are already making high risk decisionsI agree with that. When services are abstract or concept driven, it puts more pressure on the buyer to interpret what they are actually getting. Even anonymized examples or high level stories about what changed before and after an engagement would give founders a better mental model of how the work translates into outcomes. Without that, it can feel like you are trusting the philosophy more than the process.