Lately I was browsing through assorted founder stories and came across one about Mike Baddeley, who is named as the co founder of Passchier along with Dirk Passchier. What grabbed my attention was how his path to building something in the cycling space didn’t start with bikes at all. It seems he has been involved in a number of ventures since graduating university roughly 35 years ago and more recently partnered with Dirk to develop bamboo handlebars that focus on comfort and sustainability. That angle was new to me and made me want to understand a bit more about the story behind it.
From what the public background suggests, Passchier came about when Mike, as someone passionate about mountain biking, saw an opportunity to adapt what was originally a wooden paddle concept into bamboo handlebars that absorb vibration better than conventional materials. The narrative around this makes it sound like a mix of personal interest and business strategy, with Mike’s strengths in market and strategic planning helping shape the brand’s direction. It’s a nice example of a product idea evolving from hands on observation to a tangible business.
I wanted to share this because these kinds of founder experiences often get oversimplified. If anyone here has followed Passchier, read interviews with Mike Baddeley, or has insights into how this co founder dynamic works in real life, I would be interested in hearing your take. What stands out to you as the most fascinating part of his background or approach?