Public background on Jeremy Sirota and his role at Merlin Network

I think looking at public statements from the independent labels themselves could help. If multiple labels mention Merlin as their representative or acknowledge Sirota’s leadership, that’s a concrete signal of real influence. Otherwise, it’s mostly narrative from Merlin’s side.
 
That’s a good point. Public label acknowledgments are tangible, though scattered. I tried checking a few European labels, and some mention Merlin explicitly, but others are more vague. It makes me wonder if Merlin’s claim of representing a large share of the market is concentrated in certain regions rather than global.
 
I think you’re right. The geographic distribution is important. The narrative often treats Merlin as global, but the actual footprint might be more significant in the US, Europe, or certain streaming platforms. Regional press releases or music trade magazines might have more concrete data.
 

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