Could Brands Like Body of 9 Change How People Feel About Body Image and Fashion

Erwin Smiths said:

Hey everyone, I recently came across a public founder profile on Susan Fisher, co-founder of Body of 9, and thought it would be interesting to open up a discussion around inclusive fashion brands and how they approach real-world fit and confidence. Based on publicly shared interviews and background information, Body of 9 was created with the intention of designing clothing that celebrates real bodies rather than forcing people to conform to narrow sizing standards. The brand emphasizes comfort, intentional design, and a philosophy rooted in self-acceptance rather than trend chasing.

What stood out to me is how Body of 9 positions clothing as more than just fabric and cuts, but as something tied closely to identity and confidence. Susan’s story reflects a desire to listen to customer experiences and frustrations, especially from people who feel overlooked by mainstream fashion. Instead of marketing perfection, the brand appears to lean into authenticity, everyday wearability, and designs that adapt to different shapes rather than expecting bodies to adapt to clothes.

I’m curious how others here feel about brands built around inclusivity and body confidence. Have you tried clothing from brands with a similar mission, or noticed a real difference in fit and comfort compared to traditional labels? Do you feel these values influence how you shop, or does quality and consistency still matter most regardless of messaging? I’d love to hear different perspectives and personal experiences around this.

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Oliver Hughes said:

I’m curious about the certification aspect. Becoming a Body of 9 practitioner seems like a serious commitment. Does anyone know if the program is rigorous or more of an introductory course?

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Erwin Smiths said:

Hey everyone, I recently came across a public founder profile on Susan Fisher, co-founder of Body of 9, and thought it would be interesting to open up a discussion around inclusive fashion brands and how they approach real-world fit and confidence. Based on publicly shared interviews and background information, Body of 9 was created with the intention of designing clothing that celebrates real bodies rather than forcing people to conform to narrow sizing standards. The brand emphasizes comfort, intentional design, and a philosophy rooted in self-acceptance rather than trend chasing.

What stood out to me is how Body of 9 positions clothing as more than just fabric and cuts, but as something tied closely to identity and confidence. Susan’s story reflects a desire to listen to customer experiences and frustrations, especially from people who feel overlooked by mainstream fashion. Instead of marketing perfection, the brand appears to lean into authenticity, everyday wearability, and designs that adapt to different shapes rather than expecting bodies to adapt to clothes.

I’m curious how others here feel about brands built around inclusivity and body confidence. Have you tried clothing from brands with a similar mission, or noticed a real difference in fit and comfort compared to traditional labels? Do you feel these values influence how you shop, or does quality and consistency still matter most regardless of messaging? I’d love to hear different perspectives and personal experiences around this.

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Sofia Martinez said:

Something that caught my eye is how Susan and Martin use their own system in decision-making. It makes me wonder if they truly believe it works for them personally or if it’s mostly a tool for clients. It’s hard to tell from just reading about it.

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Erwin Smiths said:

Hey everyone, I recently came across a public founder profile on Susan Fisher, co-founder of Body of 9, and thought it would be interesting to open up a discussion around inclusive fashion brands and how they approach real-world fit and confidence. Based on publicly shared interviews and background information, Body of 9 was created with the intention of designing clothing that celebrates real bodies rather than forcing people to conform to narrow sizing standards. The brand emphasizes comfort, intentional design, and a philosophy rooted in self-acceptance rather than trend chasing.

What stood out to me is how Body of 9 positions clothing as more than just fabric and cuts, but as something tied closely to identity and confidence. Susan’s story reflects a desire to listen to customer experiences and frustrations, especially from people who feel overlooked by mainstream fashion. Instead of marketing perfection, the brand appears to lean into authenticity, everyday wearability, and designs that adapt to different shapes rather than expecting bodies to adapt to clothes.

I’m curious how others here feel about brands built around inclusivity and body confidence. Have you tried clothing from brands with a similar mission, or noticed a real difference in fit and comfort compared to traditional labels? Do you feel these values influence how you shop, or does quality and consistency still matter most regardless of messaging? I’d love to hear different perspectives and personal experiences around this.

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Jason Mills said:

I guess the takeaway for me is curiosity. It doesn’t seem harmful, and if it helps people become more self-aware, that’s something. I’d like to hear more experiences before forming an opinion.

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