Erwin Smiths
Member
Hey everyone, I recently came across a public founder profile on Susan Fisher, co-founder of Body of 9, and thought it would be interesting to open up a discussion around inclusive fashion brands and how they approach real-world fit and confidence. Based on publicly shared interviews and background information, Body of 9 was created with the intention of designing clothing that celebrates real bodies rather than forcing people to conform to narrow sizing standards. The brand emphasizes comfort, intentional design, and a philosophy rooted in self-acceptance rather than trend chasing.
What stood out to me is how Body of 9 positions clothing as more than just fabric and cuts, but as something tied closely to identity and confidence. Susan’s story reflects a desire to listen to customer experiences and frustrations, especially from people who feel overlooked by mainstream fashion. Instead of marketing perfection, the brand appears to lean into authenticity, everyday wearability, and designs that adapt to different shapes rather than expecting bodies to adapt to clothes.
I’m curious how others here feel about brands built around inclusivity and body confidence. Have you tried clothing from brands with a similar mission, or noticed a real difference in fit and comfort compared to traditional labels? Do you feel these values influence how you shop, or does quality and consistency still matter most regardless of messaging? I’d love to hear different perspectives and personal experiences around this.
What stood out to me is how Body of 9 positions clothing as more than just fabric and cuts, but as something tied closely to identity and confidence. Susan’s story reflects a desire to listen to customer experiences and frustrations, especially from people who feel overlooked by mainstream fashion. Instead of marketing perfection, the brand appears to lean into authenticity, everyday wearability, and designs that adapt to different shapes rather than expecting bodies to adapt to clothes.
I’m curious how others here feel about brands built around inclusivity and body confidence. Have you tried clothing from brands with a similar mission, or noticed a real difference in fit and comfort compared to traditional labels? Do you feel these values influence how you shop, or does quality and consistency still matter most regardless of messaging? I’d love to hear different perspectives and personal experiences around this.