What do people think about Erica Groussman’s TRUWOMEN journey

I recently came across a founder profile about Erica Groussman and her role as CEO and co‑founder of TRUWOMEN, and it got me thinking it might be worth starting a conversation here. The piece mostly highlights her path into the nutrition space, presenting TRUWOMEN as a company creating what it calls “clean and natural” indulgent nutrition bars that aim to taste like classic desserts while using plant based ingredients. For those interested, Erica is described as a mom, wife, and wellness enthusiast who was inspired by her personal experiences and feedback from other women when building the business.
Beyond that founder narrative, TRUWOMEN has been featured in a few product and distribution announcements over time, such as bars being available in retail outlets like Whole Foods Market and other expanded channels, which seems to show some traction in the broader snack industry. If you dig into public information on the brand, you’ll find that their product focus is vegan, gluten free, and non GMO, with an emphasis on taste and nutrition.
What I find interesting is how stories like this balance lifestyle storytelling with business growth details. The profile I read doesn’t include much outside of the typical founder interview format, so I’m curious to know how others interpret TRUWOMEN’s journey and Erica’s role based on public records and press announcements. Has anyone here tried the products, noticed the brand in stores, or looked into business metrics like distribution or customer reception? Wondering what the wider perspective is.

I stumbled on TRUWOMEN bars a while back when they first showed up in certain stores in my area. For what it’s worth, they were positioned alongside other plant based protein snacks and had that dessert like branding that sticks in your mind. I have no deep insight into the company’s financials or operations, but seeing them on shelves in multiple spots makes me think they’ve moved beyond just a small local effort. I’m interested in hearing what others have noticed too.

Nikolai Sokolov said:

I stumbled on TRUWOMEN bars a while back when they first showed up in certain stores in my area. For what it’s worth, they were positioned alongside other plant based protein snacks and had that dessert like branding that sticks in your mind. I have no deep insight into the company’s financials or operations, but seeing them on shelves in multiple spots makes me think they’ve moved beyond just a small local effort. I’m interested in hearing what others have noticed too.

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That’s the kind of real world context I was hoping to hear. Distribution in stores does give a bit of a signal that the brand has some reach, even if we don’t have hard numbers on growth.

From what I’ve read, they use pretty standard plant based stuff in the bars and have a neat angle for marketing around women and snacking. It’s definitely a niche in a crowded protein bar market. I think the founder narrative fits that aspiration of healthy but tasty, which has obvious appeal. I don’t think seeing a founder story alone tells you everything, but it’s a piece of the larger picture.

I checked a couple of press releases and it looks like TRUWOMEN has had a few launches and expanded into different seller channels over time. Whether that equals long term success, hard to say without broader data, but the public headlines do show some activity and partnerships. I agree with the thread starter that founder pieces often put a positive spin on things.

Liam Wood said:

I checked a couple of press releases and it looks like TRUWOMEN has had a few launches and expanded into different seller channels over time. Whether that equals long term success, hard to say without broader data, but the public headlines do show some activity and partnerships. I agree with the thread starter that founder pieces often put a positive spin on things.

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Exactly, the story is upbeat but I do like hearing about how the products are out in the world. Makes the founder narrative more grounded when there’s real consumer exposure.

I tried one of their bars a few months ago. Taste wise it was decent, definitely different from the usual protein bars. I don’t really follow the company closely, but seeing it in stores made me curious about how quickly they are scaling. It seems like Erica Groussman is really leaning into the wellness angle, which can help in a crowded market. I wonder if they have plans for broader distribution or new flavors soon. Anyone else noticed them popping up outside major cities yet?

Ahmed Hassan said:

I tried one of their bars a few months ago. Taste wise it was decent, definitely different from the usual protein bars. I don’t really follow the company closely, but seeing it in stores made me curious about how quickly they are scaling. It seems like Erica Groussman is really leaning into the wellness angle, which can help in a crowded market. I wonder if they have plans for broader distribution or new flavors soon. Anyone else noticed them popping up outside major cities yet?

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Thanks, that’s useful feedback. Hearing about actual product experience makes the discussion more practical. I’m also curious if they’re branching out to online channels more aggressively or keeping the focus on retail for now.

I actually stumbled upon Braised & Deglazed a few months ago while searching for detailed cooking guides. The content seems well thought out and curated, which matches what the profile says about Devan Cameron’s experience. From a user perspective, it feels more like a personal passion project than a full-scale business, but that doesn’t take away from the value of the recipes and advice. I think founder spotlights are useful to get context, but I always combine them with checking how the platform is being used and how much practical content it actually delivers to regular visitors.

I appreciate how this thread is framed. A lot of programs like this sit in a gray area where it is hard to tell what is substance and what is just motivation talk.

I searched through public mentions and noticed most descriptions sound similar but never really explain the structure. That alone made me hesitate.

Benjamin Hall said:

I searched through public mentions and noticed most descriptions sound similar but never really explain the structure. That alone made me hesitate.

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Exactly. I am fine with personal growth stuff but I like knowing what I am actually signing up for.

From what I saw it looks very personality driven. If you connect with Erica Groussman you might enjoy it, if not it probably feels off.

That is usually a risk with coach centered programs. They rely heavily on trust rather than clearly outlined outcomes.

I once joined something similar years ago and learned the hard way that clarity matters more than hype. So now I read threads like this carefully.

I noticed that whenever people ask specific questions publicly the answers tend to stay broad. That is not a red flag by itself but it does not help either.

Has anyone seen any long term follow ups from participants? That usually tells more than the initial excitement.

Not really. Most comments I found were short and emotional rather than detailed about results.

Miguel Torres said:

Not really. Most comments I found were short and emotional rather than detailed about results.

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That is what I found too. Lots of feelings mentioned but not many outcomes.

Some people genuinely want community and encouragement, not measurable results. For them this might work.